From brand insight to published article. One system.
Mentra connects your brand strategy, audience intelligence, and content pipeline into a single coherent workflow — so every piece you publish is grounded in real insight.
Your content stack is a liability.
Disconnected tools produce disconnected content. Here's what that looks like for most teams.
Brand brief lives in a Google Doc
Your positioning, voice, and audience data sit in a static document that nobody references when writing content.
ChatGPT with zero context
Every article starts from scratch. No brand memory, no audience intelligence, no strategic alignment.
5+ tools to publish one article
Research in one app, drafting in another, social in a third, CMS in a fourth. Every handoff leaks quality.
What Mentra does.
Eight production-ready capabilities that cover the full content pipeline — from strategy to global publishing.
Strategy Hub
Encode your brand positioning, voice guidelines, audience personas, and campaign goals into a living strategy. Run several campaigns at once, each with its own plan and approvals.
Strategy Copilot
Describe what you want in a sentence — Mentra drafts the campaign, the content structure, and the briefs to fill it. Review, edit, approve.
Coverage Intelligence
Every recommendation is weighed against your existing library — so you get the gap, not another article on the same topic. Coverage mapped by funnel stage and placement.
Structure Generation
Mentra proposes the whole structure — every level, every piece, and the brief behind it. You review, edit, and approve it before anything is built.
Content Creation
From idea to full article — AI-driven ideation grounded in your strategy, multi-round drafting with audience-aware tone, and social post generation from any piece.
Content Architecture
Organize content in structures you define — your depth, your own level names — or as standalone pieces. Headless CMS with full API delivery to any frontend, app, or channel.
Localization
Translate and culturally adapt content across languages — not word-for-word, but audience-aware adaptation that preserves tone, intent, and local nuance.
Publishing
Auto-generate platform-native social posts, schedule across channels, and deliver structured content via API — from one place.
Every assumption, in the open.
Where Mentra has to fill a gap, it writes the assumption down and shows you — change it and the work follows your answer. Where there is no safe assumption to make, it refuses and waits.
It writes down what it assumed
Every gap Mentra fills becomes an open question carrying the assumption it used. Edit the assumption and the work follows your answer instead.
Questions reach the right piece
Each one is scoped — framing questions shape the campaign, execution questions land on the specific content they affect.
Approval where it counts
Your brand profile is signed off before any later stage builds on it, and strategy is approved before drafting begins.
Six steps from insight to published.
Each step builds on the last. No copy-pasting between tools, no lost context, no starting from scratch.
Most tools help you write faster.
Mentra helps you write the right thing.
Built for teams that think before they write.
Mentra isn’t for everyone. It’s for teams that want content grounded in strategy, not just speed.
Marketing & Growth
In-house marketers & growth teams
Producing content without knowing who it’s for. No research, no strategy — just guessing what topics might work and hoping something sticks.
Every piece starts from audience research and competitive intelligence. AI builds the strategy, you create content that actually connects — articles, learning paths, social posts.
Thought Leaders
Consultants, coaches, subject-matter experts
You have years of expertise but producing content still means starting from scratch every time. No system to capture, structure, and scale what you know.
Turn expertise into a structured knowledge base. AI drafts from your positioning, generates learning content, quizzes, and social posts — you stay the author, not the bottleneck.
Agencies
Content & marketing agencies
Every client needs distinct strategy, voice, and audience research — but your tools treat them all the same. Context bleeds, quality drops, margins shrink.
Each client gets isolated strategy, research, and content pipelines — all under one roof. Scale accounts without scaling chaos.
Not a writing tool. A content intelligence system.
AI writing tools generate text. Mentra generates the right text — grounded in strategy, audience data, and market intelligence.
Generates text from prompts
Brand strategy as AI context
Multi-round audience research
Market & competitor intelligence
Content traces to strategic goals
Reads your existing library first
Content structures you define
Plans the whole structure, not just the copy
Human approval gates on strategy
Concurrent campaigns, separate approvals
Headless CMS with API delivery
Social post generation from articles
Multi-brand management
Multi-stage AI reasoning before drafting
Simple pricing. Serious tools.
Start free. Scale when you're ready. Every plan includes the full CMS and room for your whole team — you only upgrade for more AI power.
Start creating
Launch your content foundation. Build and learn with no risk.
500 credits/mo · ~3 articles
Your content engine
Serious AI tools for creators who publish regularly.
2,500 credits/mo · ~15 articles
Create at scale
High-volume AI. White label. Everything you need for one powerhouse brand.
7,500 credits/mo · ~45 articles
Manage multiple brands. One platform.
Pool credits, share editors, and manage every client from a single workspace.
Scale across brands
Your content department
All prices in EUR, excl. VAT. Annual plans billed as a single payment (×10 monthly = 2 months free). Need a custom plan? Talk to us.
Your last workflow migration
Stop patching the workflow. Replace it.
From brand strategy to published article — one system, zero copy-pasting, full context at every step.
Start free — no credit card required